Crafting a visual identity for an artisanal brand
This study project focuses on creating an identity for an artisanal candle brand. The goal was to translate visual definitions into clear market positioning and printed graphic materials.
Visual Design
Project Overview
Client: TalentBridge, an early-stage HR tech startup
Industry: SaaS, Fintech
Timeline: 8 weeks (2024)
My Role: Lead Product Designer
TalentBridge aimed to create a hiring platform for startups scaling from 5 to 50 employees. I designed a solution to simplify recruitment while ensuring quality hires, addressing the unique needs of fast-growing teams.
Design Solution
